Growth Starter
Stop Guessing. Start Marketing With a Plan.
When marketing feels scattered, this package brings structure, direction, and follow-through so your time and money work together.
Does this sound familiar?
You are spending money on marketing, but results feel hit or miss. Ads, website updates, and promotions happen, but they are not connected. You are busy running the business and do not have time to manage marketing week to week.
This is the gap Growth Starter fixes.
Marketing without a plan wastes time and money. When everything is tied to clear goals and handled consistently, decisions get easier and results improve. Growth Starter gives you a roadmap so you are no longer guessing what to do next.
What are you missing?
Most businesses try a little of everything to see what sticks. That works for a while, but eventually it creates confusion and burnout. The problem is not effort. It is the lack of a clear direction guiding your marketing.
Additionally, business owners are deep in the day-to-day of their work. When you live and breathe your trade, it is easy to forget what a new customer does not know yet. Technical terms and industry jargon can sneak into websites, ads, and conversations, even though they make sense to peers, not prospective clients. A fresh set of eyes helps translate what you do into clear language that customers understand, so your marketing speaks to clients, not colleagues.
The Plan (Swiss Army Knife Explained Simply)
How we turn scattered efforts into a working system
Step 1: Set the direction
We build a quarterly marketing plan tied to your business goals.
Step 2: Focus on the right customers
We research competitors and ideal customers so marketing is aimed where it counts.
Step 3: Develop a plan to find those customers
Sometimes the best plans are right under your fingertips, other times you’re dancing on TikTok. We help you figure out what moves the needle best for YOUR unique business
Step 4: Execute and adjust
We handle ongoing creative work and review results monthly to make smart adjustments.
What's Included
- Discover where your ideal client hangs out and how to grab their attention
- Competitor and customer research - how are others reaching your ideal client?
- Quarterly marketing plan tied to your goals
- Ongoing ads, campaigns, and website updates
- Monthly or quarterly reports showing what is working
Case Study
Clifford W. Estes, a manufacturer of color coated and specialized aggregates since 1847(!) came into the Growth Starter phase with long standing, established branding. Being a company of this age, they were looking to update their look, needing consistent, professional marketing materials that work across multiple channels. We took their existing brand and applied it strategically across catalogs, trade show display designs, sample boards, and advertising for industry trade magazines.
By creating a unified look and message, their marketing stopped feeling pieced together and started working as a coordinated system—making it easier for prospects to understand their offerings and for the sales team to present the brand with confidence.
How did the GROWTH STARTER package help?
- Catalogs
- Advertising
- Sample boards
- Trade Show Displays
Marketing Director Bryan Buchanan had this to say
“I’ve worked with a lot of designers over the years, and most required constant hand-holding to turn rough notes into usable marketing. Turnleaf Designs was different. Suzanna quickly understood our business and our audience and was able to translate our ideas into clear, professional marketing that actually works. Our marketing has truly leveled up since partnering with Turnleaf Designs.”
THE TRANSFORMATION... You go from reacting to marketing needs to following a plan. Decisions feel clearer, and your marketing starts working together instead of pulling in different directions.
Growth takes time and consistency. This package improves structure and efficiency, not overnight results.
Tier 2: Growth Starter Strategy + Execution
Smart Strategy Meets Bold Action-
A clear plan each quarter that lines up with your business goals
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Who your competitors are and who’s most likely to hire you.
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Advertising and social media consulting
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Hands-on marketing work like website updates, ads, and campaigns
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A simple monthly report showing what’s working and what to adjust
Project Based Services
Swiss Army Strategy Session
Bring your ideas. Leave with clear direction.-
Straight advice from a marketing pro who knows what works and what’s a waste
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Helps DIY business owners stay on the right track before spending more time or money
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Shows you where you’ll get the most bang for your buck with your time, budget, and effort
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Brings fresh ideas you may not have thought of to help your business grow
Nuts & Bolts Website Audit
Built to Find What’s Broken and Fix What Matters.-
Find out if your website is helping you win work or quietly costing you jobs
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Spot broken, confusing, or outdated parts before customers do. Catch Google and mobile issues that keep you buried in search results
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Make sure people can easily call, fill out a form, or take the next step
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Walk away with a clear, no-nonsense plan to improve your site
A Growth Starter package is a good fit if:
- You are spending on marketing but lack direction
- You want help without hiring full-time staff
- You want better use of your ad budget
- You want to make sure advertising costs equals return on investment
Ready for a clear plan?
Or, here’s how to get in touch…
- 336.675.4278
- suzanna@turnleafdesigns.net
- Franklinville, North Carolina US
Frequently Asked Questions
Can I be hands off and just give you a goal?
Yes. You can hand us the goal and let us handle the plan and the work, or you can stay involved as much as you want. We will lay out the options, recommend what makes sense, and take care of execution so you are not stuck managing marketing on top of running your business.
Do I approve work?
Yes. You stay in control while we handle execution.
Do you create and post social media content in this package?
At this level, we do not create videos or manage posting day to day. What we do offer is guidance on monthly campaigns, best practices, and creative direction so your content stays on brand and effective. If you are ready to fully outsource social media management, you may be further along than you realize, and we can help you explore the next level of support when the time is right.
What if my brand starts looking dated? Can you help update it?
Yes. Brands should evolve as your business grows. If your look or message starts to feel outdated, we can refresh it without starting from scratch. The goal is to keep your brand looking current and professional while staying recognizable to your customers.
Can this grow into another tier?
Yes. Many clients move into Scaling System as they grow.