Executive Partner
Marketing Leadership Without the Headcount.
Fractional CMO guidance and full execution so leadership can focus on running the business.
Does this sound familiar?
Marketing decisions slow you down. Vendors need direction. Growth plans feel bigger than your internal capacity.
This is the gap Executive Partner fixes.
Without leadership, marketing becomes reactive. This package brings clarity, accountability, and direction from the top down.
What are you missing?
You cannot grow and manage everything forever. At some point, doing it all yourself stops being a strength and starts being a bottleneck. Delegation at the leadership level is how businesses scale without burning out the owner or confusing the team. If your marketing, messaging, and decisions still live mostly in your head, growth will stay reactive instead of intentional.
The Executive Partner package builds on the Scaling System by leveling up both internal and external communication. Internally, it helps your team get clear direction, consistent messaging, and fewer guesswork decisions. Externally, it ensures your brand, marketing, and visibility match the caliber of business you are running and where you are headed next. This is not task outsourcing. It is strategic partnership — someone who sees the whole board, tells you the truth, and helps turn leadership vision into clear, confident action.
The right tools, used at the right time — with leadership-level oversight.
How we help leadership lead with clarity
Step 1: Lead the strategy
We set priorities, budgets, and timelines to keep efforts aligned and spending intentional.
Step 2: Oversee execution
We manage vendors, teams, and creative to eliminate mixed messages. When leadership and teams are aligned, marketing and sales stop leaking money.
Step 3: Execute and adjust
We review performance and refine decisions as the business evolves.
What's Included
- Strategic leadership for marketing, branding, and growth
- Annual and quarterly planning tied to business goals
- Oversight of vendors, teams, and creative partners
- Clear internal communication and team alignment
- Brand and marketing direction that supports sales
- Performance review, reporting, and course correction
- Ongoing advisory support for leadership decisions
Case Study
Turnleaf Designs supports the Alamance-Caswell Builders Association through an ongoing Scaling System partnership focused on consistency, clarity, and execution. This includes leading strategy and production for the annual Parade of Homes website and full-color print directory, creating quarterly member newsletters, and providing ongoing marketing consultation to support growth and engagement.
How did the Executive Partner package help?
- Ongoing design and marketing guidance for the Association’s largest fundraiser, the Parade of Homes
- Coordinating with printers, web partners, advertisers, and Association leadership to keep projects on schedule and delivered correctly
- Advertising and messaging support that helps builders stand out while keeping information clear for the community
- Creation of the Parade of Homes website and full-color magazine for public distribution, a full-color member directory with advertising, and a quarterly e-newsletter that highlights programs and events members actually care about
In addition to hands-on creative and planning support, Suzanna serves on the Parade of Homes board, contributing strategic insight around pricing, promotion, and presentation. The partnership also includes direct support for the Association’s Executive Director, helping align messaging, timelines, and priorities so initiatives move forward smoothly and deliver real value to members.
THE TRANSFORMATION... Marketing becomes a strength, not a drain on leadership time.
This supports growth. It does not replace strong operations.
Tier 4: Executive Partner - Creative Direction + Strategy
Marketing Leadership Without the Headcount-
C-level marketing leadership (budget planning, vendor negotiations, media buys)
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Oversight + training of in-house teams and customer-facing staff
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Each month includes a minimum of 25 hours of dedicated, priority support
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High-level creative direction for all campaigns and content
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Weekly strategic check-ins with leadership team
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Annual marketing plan + quarterly growth presentations to stakeholders
Project Based Services
Swiss Army Strategy Session
Bring your ideas. Leave with clear direction.-
Straight advice from a marketing pro who knows what works and what’s a waste
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Helps DIY business owners stay on the right track before spending more time or money
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Shows you where you’ll get the most bang for your buck with your time, budget, and effort
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Brings fresh ideas you may not have thought of to help your business grow
Ad Strategy Session
Ideas to get the phone ringing off the hook-
Straight advice from a marketing pro who knows what works and what’s a waste
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Helps DIY business owners stay on the right track before spending more time or money
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Shows you where you’ll get the most bang for your buck with your time, budget, and effort
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Brings fresh ideas you may not have thought of to help your business grow
Nuts & Bolts Website Audit
Built to Find What’s Broken and Fix What Matters.-
Find out if your website is helping you win work or quietly costing you jobs
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Spot broken, confusing, or outdated parts before customers do. Catch Google and mobile issues that keep you buried in search results
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Make sure people can easily call, fill out a form, or take the next step
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Walk away with a clear, no-nonsense plan to improve your site
The Executive Partner package is a good fit if:
- This is for businesses that have outgrown guessing, reacting, or managing everything alone — and are ready for clear direction, smarter execution, and consistent growth.
- You need help but hesitant to hire additional leadership level staff
- You need to streamline internal and external communications to give a unified clear voice
- You want to make sure advertising costs equals return on investment
Ready for executive-level support?
Or, here’s how to get in touch…
- 336.675.4278
- suzanna@turnleafdesigns.net
- Franklinville, North Carolina US
Frequently Asked Questions
What is a Fractional CMO?
A Fractional CMO gives you experienced, C-level marketing leadership without hiring a full-time executive. You get strategic direction, planning, and oversight — not just tasks — at a level that supports real growth.
How is this different from the Scaling System?
The Scaling System focuses on turning scattered marketing efforts into a working system. The Executive Partner package builds on that by supporting leadership decisions, guiding long-term direction, and aligning teams, vendors, and messaging at the highest level.
Do you still handle execution?
We do the work we do best and bring in the right help when needed. All execution is guided, reviewed, and aligned with the strategy.
Will I still have final approval?
Yes. You always have the final say. Our role is to bring clear recommendations, honest feedback, and experienced guidance so decisions are easier and better informed.
Is this a good fit if my business is small?
This package is best for businesses that have moved beyond startup mode and need leadership-level marketing support. If your business still needs foundational setup, the Scaling System may be the better starting point.
How much time does this require from me?
Less than managing everything yourself. You’ll be involved in planning and decision-making, but day-to-day coordination and oversight are handled for you.
Do you work with my existing vendors or team?
Yes. We often step in to align existing teams, vendors, and partners so everyone is working toward the same goals with clear direction.
How do we measure success?
Success is measured through clarity, consistency, performance review, and results tied to your business goals. We regularly review what’s working and adjust where needed.
Is this a short-term engagement?
No. The Executive Partner package is designed for ongoing, long-term partnership. Real growth and clarity come from consistency, not one-off projects. Minimum commitment is a 12-month contract
How do we get started?
We begin with a discovery review to make sure this package is the right fit. If it is, we move into planning and onboarding with clear expectations and priorities.