Firm Foundation
You need customers to quickly understand who you are, trust your business, and feel confident calling you. People decide fast. Your brand should help.
The Firm Foundation Package gives you the core tools — clear messaging, a professional logo, and a solid website — so everything else you do works better.
Does this sound familiar?
Your work is solid, but your brand and website do not show it. Referrals come in, yet new customers hesitate or price-shop. Maybe a friend helped with the website, or a quick logo got you started, but now it feels pieced together and hard to use everywhere you need it.
People decide whether they trust your business before they ever call you.
If your branding and website feel unclear or outdated, customers hesitate. When your brand looks professional and consistent, confidence goes up and selling gets easier.
A solid foundation pays for itself by helping customers choose you without second guessing.
You've done nothing wrong, it's part of the learning process. Here's why...
Most businesses grow fast and clean up the marketing later. That is normal. Early logos, templates, or rushed websites work for getting started, but they were never built to work together. When those tools stop pulling their weight, it is time to level up your professional presence.
This package is not about bells and whistles. It is about building a brand that looks professional, inspires confidence, and supports your pricing.
Looking at the image… If price were the same, who would you call?
How we take you from “patched together” to professional
Think of this like setting up a good toolbox before starting a job:
Step 1: Sharpen the message
We get clear on what you do, who you serve, and how to explain it in plain language customers understand.
Step 2: Make everything match
Your logo, colors, and look are cleaned up so they work everywhere — website, trucks, signs, shirts, and ads.
Step 3: Build a website that works
We create a custom site that works on all devices, is easy to use, and makes it simple for customers to contact you.
What's Included
- Clear messaging customers understand
- Professional logo and consistent look
- Professional cards, forms and brochures
- Custom website built for your business
- Easy for customers to find and contact you
- Works on phones, tablets, and desktops
- Simple updates handled by you or us
Case Study
Creating Pup N Joy for Houston Walker was about turning something personal into something real. Houston started with what he knew best — dogs, good food, and caring about what goes into their bowls. We helped take his hands-on ideas and shape them into a brand that feels trustworthy, wholesome, and ready for the shelf. From the name and look to packaging that tells his story clearly, Pup N Joy reflects a young entrepreneur who is building something honest, local, and made with care — not just a product, but a brand people feel good supporting.
How did the FIRM FOUNDATION package help?
- Name Discovery
- Logo and Branding
- Packaging
- Website & Apparel
- Point of Sale Flyers and Payment Portal
- Social Media Channels
Through local events and steady interest from the website and social channels, Pup N Joy sold out of treats multiple times. With clear branding and a strong presence in place, the business is now focused on increasing production and expanding flavor options to keep up with demand.
Case Study
Creating Pup N Joy for Houston Walker was about turning something personal into something real. Houston started with what he knew best — dogs, good food, and caring about what goes into their bowls. We helped take his hands-on ideas and shape them into a brand that feels trustworthy, wholesome, and ready for the shelf. From the name and look to packaging that tells his story clearly, Pup N Joy reflects a young entrepreneur who is building something honest, local, and made with care — not just a product, but a brand people feel good supporting.
How did the FIRM FOUNDATION package help?
- Name Discovery
- Logo and Branding
- Packaging
- Website & Apparel
- Point of Sale Flyers and Payment Portal
- Social Media Channels
Through local events and steady interest from the website and social channels, Pup N Joy sold out of treats multiple times. With clear branding and a strong presence in place, the business is now focused on increasing production and expanding flavor options to keep up with demand.
FIRM FOUNDATION PACKAGES build trust and clarity. It does not guarantee leads on its own. It makes every future marketing effort more effective.
Tier 1A: The Brand Blueprint
Build a website that’s strategic, mobile-ready, and primed to convert.-
Brand positioning + messaging framework
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Refined visual identity (logos, colors, typography, brand guide)
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Copywriting + templates for web/ads/social
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1–2 core collateral pieces (brochure, one-sheet, or business cards)
Tier 1B: Website Development*
Build a website that’s strategic, mobile-ready, and primed to convert.-
Custom website design aligned with brand + audience
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Development on WordPress
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SEO-friendly site architecture + content strategy
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Mobile-responsive + accessibility tested
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Blog setup, e-commerce, analytics integration, lead forms, and basic automations
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Training for in-house updates (or option for Turnleaf to maintain)
*Website design services require a complete brand package prior to project start. AI-generated logos do not constitute branding. If branding requirements are not met, Turnleaf Designs may recommend brand development services before proceeding.
Tier 1C: Brand+Web Foundation
This package ensures your story is clear, your visuals are consistent, and your digital presence is designed to convert.-
Includes all Tier 1A and Tier 1B services. Combined delivery streamlines overlapping work, resulting in a more cohesive build and a more efficient overall investment.
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Brand positioning + messaging framework
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Visual identity refinement (logo, colors, typography, brand guide)
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1–2 core collateral pieces (brochure, one-sheet, or business cards)
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Copywriting + templates for web/ads/social
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Custom website design + development with SEO-friendly architecture + lead form integrations
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Training for in-house updates (or option for Turnleaf to maintain)
Firm Foundation packages are a good fit if:
- You want your business to look more professional
- You have grown mostly by word of mouth but lack a clear brand
- You know you need to “look the part” when new customers find you online
- You want to build trust, credibility, and recognition in your community
- You plan to grow or advertise and want to get set up right first
- You are tired of pieced-together marketing
- Your DIY website gets traffic but does not turn visitors into calls
- You are ready to move beyond Wix or Squarespace to a custom website
- Your reputation is strong locally, but your online presence is not
Ready to get your foundation set?
Or, here’s how to get in touch…
- 336.675.4278
- suzanna@turnleafdesigns.net
- Franklinville, North Carolina US
Frequently Asked Questions
Do I really need this before advertising?
You can advertise without it, but this package makes ads work better. A clear message and professional website help turn clicks into real calls instead of wasted spend.
Why not just use a template or AI tools?
Templates and AI tools can help you get started, but they are not built around your business, your customers, or how you actually work. This package creates tools that are made to fit you and grow with your business.
What if I already have a logo or website?
That is common. We review what you have and keep what works. If something is holding you back or causing confusion, we fix it so everything works together.
Can I use my logo on trucks, signs, and shirts after this?
Yes. Your branding is built to work in real life, not just online. Files are delivered so they can be used for printing, signage, apparel, and digital use.
What are the steps of the process?
You will start with a short questionnaire so we understand your business and goals. We then clarify your message, refine your branding, and build your website. You will review key stages along the way, and at the end you receive final files, training, and clear next steps.
Will this package bring in leads right away?
This package builds trust and clarity. It does not guarantee leads on its own. It sets the foundation so future marketing and advertising perform better.
How long does the Firm Foundation Package take?
Most projects take 4–8 weeks depending on scope, feedback timing, and content needs.
Can I update my website myself later?
Yes. You will receive training so you or your staff can handle simple updates. If you prefer, Turnleaf Designs can handle ongoing maintenance.
Is this a one-time project or ongoing?
The Firm Foundation Package is project-based. Many clients choose to move into Growth Starter once their foundation is in place.
What does the investment depend on?
Pricing depends on the size of your website, level of branding work needed, and any added features. You will receive a clear scope before work begins.